WORK / PIN-UP FINLAND

This summer and fall I have as usual been working with Pin-Up Finland, which is the oldest and biggest pin-up competition for aspiring pin-up models over here,  creating and directing photoshoots for the finalists together with Tinker Bell and planning the show at the Pin-Up Finland finals in Lahti.

This year we shot a calendar old school style for the competition.  It both amazes and pleases me to find how much stuff and how many props one has gathered during the years, as a lot of the things we use for shoots we grab from the stashes at home.


Different skills come in to place. Like the anatomy of lifting skirts for example. (Or how to smoothly blow up beach balls, as un-willingly demonstrated by yours truly over in a video series at IG...)

All set-up and light-check images must always be dorky.

In the end got to shoot a little ourselves as well.


Concepting and styling photoshoots is something I really like to do and would I have more time over from the rest of the eclectic mess of things I work with I would definitely do more of this. But both my colleague and I are people who do not know how to deal with the concept of "time off" so we do have some plans in mind regarding this and the future...

The calendar will be out in time for the finals at the Autot &Viihde-weekend.
You can see some pictures of the contestants over at mtv-viihde for example (under a typical click-bait headline *adding eyeroll*), in a shoot that we put together with Asko Rantanen over at Weird Antiques (but where the finalists otherwise got to style themselves).

See you in Lahti on Saturday!

Phone snaps of the set photos by Mikael Häggblom, the rest is à la iphone from my instagram.

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